Before launch
- Every important page has a unique, useful title.
- Important pages have useful meta descriptions.
- Headings describe the content structure.
- Important images have appropriate alt text.
- Internal links use descriptive destinations.
- Canonical URLs are correct.
- Important pages are indexable.
- robots.txt does not accidentally block important resources.
- The XML sitemap contains intended canonical URLs.
- HTTPS works consistently.
- The site works on a mobile viewport.
- Images and scripts are appropriately sized.
- Structured data accurately represents visible content.
After launch
- Test production URLs, not only staging.
- Submit the sitemap through appropriate search-engine tools.
- Monitor indexing, crawl errors and performance.
- Check redirects from old URLs after migrations.
- Review analytics and search data separately from technical audit scores.
Use an audit as a starting point
Automated tools find repeatable technical problems, but cannot judge whether a page is genuinely useful for a searcher's intent. Combine automated checks with content review and real search-performance data.
Run the Ingenix SEO Checker before launch and again after major site changes.